SAS Scandinavian Airlines recently announced a major shift in alliances, leaving Star Alliance for SkyTeam. This news raises questions for travelers, particularly those with frequent flyer miles. Here, we answer some key questions to clear the air:
Why the Switch?
Despite its association with wealthy Scandinavian countries, SAS faced financial difficulties. A significant restructuring brought Air France-KLM, a SkyTeam member, on board as a shareholder. This strategic move and a desire for better alignment with new partners prompted the switch.
SAS Restructuring: What Happened?
Financial struggles led SAS to file for Chapter 11 bankruptcy in the US in July 2022. This legal process allows companies to restructure and reduce costs, a path many airlines have taken.
New Alliance for SAS?
Yes! SAS will be part of SkyTeam from September 1st. This opens doors to earning and redeeming points with 19 SkyTeam airlines, including Delta, Korean Air, and Virgin Atlantic.
What About My SAS Loyalty Program?
SAS aims for a smooth transition. Until August 31st, Star Alliance benefits like earning and burning points remain valid. From September, your EuroBonus points will offer benefits similar to those in Star Alliance, with expanded partnerships within SkyTeam being negotiated. Importantly, the EuroBonus program itself will continue.
Impact on Other Loyalty Programs?
Everything runs smoothly until August. However, after that, Star Alliance program members like United MileagePlus won’t enjoy the same SAS perks. Star Alliance advises consulting individual airline programs for specific questions after September 1st.
Is This the End for Star Alliance in Scandinavia?
While a blow to Star Alliance‘s presence, Scandinavia won’t be off-limits. Star Alliance still boasts 17 members with direct flights to the region, including major airlines like Lufthansa and Turkish Airlines. The alliance also hints at potential future expansion to compensate for the loss.
Why SAS leaving the Star Alliance is a big deal?
Firstly, SAS is a founding member of Star Alliance, and this is the first time one of the originals has jumped ship. It raises questions about the alliance’s stability, especially in Scandinavia where SAS was a key player. Star Alliance for sure will lose ground in the region, at least temporarily impacting travel options and loyalty programs for frequent flyers.
Secondly, SAS’s switch reflects a wider trend in the airline industry. Airlines are merging and forming partnerships to stay afloat. This can be good for efficiency, but it also means frequent flyers need to stay on their toes.
Overall, SAS’s departure is a sign of changing times for airline alliances. SAS’s move to SkyTeam signifies a strategic shift. With clear information on loyalty programs and Star Alliance‘s continued presence, travelers can navigate these changes and plan their next Scandinavian adventure with confidence.
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